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Tuesday, August 5, 2003

zombie bloggers on madison avenue

todays’ business model of the hour, brought to you by those creative people that can harness tv, radio, print, street teams, buzz and everything else. the advertising industry.

the model: assemble a group of several hundred “zombie” bloggers. give them the technology, the resources, and as much free pop-culture kitsch as you can get your hands on. have them talk up all the garbage they can possibly consume, and in six months take the whole package to madison avenue and invite the ad agencies to use the new “medium.”

the pitch: “we will match your product to one or more of our well-respected and popular bloggers, who will sing its praises, kiss your… whatever, and create buzz in the highly-networked universe of the bloggers.”

posted by roj at 4:14 pm