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	<title>Comments on: active versus passive music &#8220;consumption&#8221;</title>
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		<title>By: Unpersons</title>
		<link>http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/comment-page-1/#comment-808</link>
		<dc:creator>Unpersons</dc:creator>
		<pubDate>Mon, 19 Jan 2004 08:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/#comment-808</guid>
		<description>&lt;strong&gt;Carnival Of The Capitalists&lt;/strong&gt;

It is my pleasure to present this week&#039;s Carnival Of The Capitalists. The Carnival is now well-established and I am confident it needs no further introduction but I would like to take this opportunity to congratulate past hosts for their...
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		<content:encoded><![CDATA[<p><strong>Carnival Of The Capitalists</strong></p>
<p>It is my pleasure to present this week&#8217;s Carnival Of The Capitalists. The Carnival is now well-established and I am confident it needs no further introduction but I would like to take this opportunity to congratulate past hosts for their&#8230;</p>
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		<title>By: roj</title>
		<link>http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/comment-page-1/#comment-807</link>
		<dc:creator>roj</dc:creator>
		<pubDate>Fri, 09 Jan 2004 11:17:59 +0000</pubDate>
		<guid isPermaLink="false">http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/#comment-807</guid>
		<description>i didn&#039;t mean to suggest that we&#039;d all end up with the same 160 musicians in a given year, just that the typical &quot;music apetite&quot; ends up somewhere around there.  we can watch the country music charts or jazz charts to see if country fans &quot;churn&quot; music faster, but i don&#039;t think there&#039;s going to be a huge difference.

in my previous breakdown of the 3360-hour attention-year, i ended up with something like 800 hours of music per year.  the pop chart gives a measure of how many tracks move through that 800 hours for the typical, passive music-fan, and it&#039;s not tens-of-thousands or even thousands, it&#039;s hundreds.

most people won&#039;t wade through 10,000 (an ipod worth) or 500,000 (an online music store worth) of songs.  i think that each individual&#039;s attention is limited a lot more than their credit cards these days. 

you can&#039;t convert everyone to &quot;taste-maker&quot; just by giving them neat-o technology tools.  most people fall heavily into the passive mode and rely on taste-makers to tell them what&#039;s good.  we went through a whole generation of people that couldn&#039;t be bothered to set the clock on their vcr (until it was fully automated).  setting up even 100 songs for an ipod is a serious time commitment.  geeks will do it, but i&#039;m not convinced everyone will.  and it&#039;s ok.  it&#039;s good that there are fewer active, taste-making people than passive, soaking-in-it people.

if you&#039;re making the media, ignore the relatively small group of active people at your own peril...

if you&#039;re making the tools, and your tools demand  an &quot;active-mode&quot; person, target the large group of passive people at your own peril...

that said, i agree.  there should be a mechanism to pay taste-makers (the existing options are falling apart), and they should be paid based on results.</description>
		<content:encoded><![CDATA[<p>i didn&#8217;t mean to suggest that we&#8217;d all end up with the same 160 musicians in a given year, just that the typical &#8220;music apetite&#8221; ends up somewhere around there.  we can watch the country music charts or jazz charts to see if country fans &#8220;churn&#8221; music faster, but i don&#8217;t think there&#8217;s going to be a huge difference.</p>
<p>in my previous breakdown of the 3360-hour attention-year, i ended up with something like 800 hours of music per year.  the pop chart gives a measure of how many tracks move through that 800 hours for the typical, passive music-fan, and it&#8217;s not tens-of-thousands or even thousands, it&#8217;s hundreds.</p>
<p>most people won&#8217;t wade through 10,000 (an ipod worth) or 500,000 (an online music store worth) of songs.  i think that each individual&#8217;s attention is limited a lot more than their credit cards these days. </p>
<p>you can&#8217;t convert everyone to &#8220;taste-maker&#8221; just by giving them neat-o technology tools.  most people fall heavily into the passive mode and rely on taste-makers to tell them what&#8217;s good.  we went through a whole generation of people that couldn&#8217;t be bothered to set the clock on their vcr (until it was fully automated).  setting up even 100 songs for an ipod is a serious time commitment.  geeks will do it, but i&#8217;m not convinced everyone will.  and it&#8217;s ok.  it&#8217;s good that there are fewer active, taste-making people than passive, soaking-in-it people.</p>
<p>if you&#8217;re making the media, ignore the relatively small group of active people at your own peril&#8230;</p>
<p>if you&#8217;re making the tools, and your tools demand  an &#8220;active-mode&#8221; person, target the large group of passive people at your own peril&#8230;</p>
<p>that said, i agree.  there should be a mechanism to pay taste-makers (the existing options are falling apart), and they should be paid based on results.</p>
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		<title>By: Kevin Marks</title>
		<link>http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/comment-page-1/#comment-806</link>
		<dc:creator>Kevin Marks</dc:creator>
		<pubDate>Fri, 09 Jan 2004 10:50:15 +0000</pubDate>
		<guid isPermaLink="false">http://rojisan.com/blog/2004/01/active-versus-passive-music-consumption/#comment-806</guid>
		<description>You make a fair point, but you caricature it a bit. We don&#039;t all need the same 160 top songs per year, and we don&#039;t all need to be &#039;taste makers&#039; to do it.
Part of what I&#039;m getting at in mediAgora is that taste making should be paid by results, not upfront.</description>
		<content:encoded><![CDATA[<p>You make a fair point, but you caricature it a bit. We don&#8217;t all need the same 160 top songs per year, and we don&#8217;t all need to be &#8216;taste makers&#8217; to do it.<br />
Part of what I&#8217;m getting at in mediAgora is that taste making should be paid by results, not upfront.</p>
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