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Wednesday, February 18, 2004

wsj picks up on that attention thing

no surprise, one of our favorite wall-street-journal-reading, market-strategizing, philosophizing, take-it-back-to-new-york freaky money geeks picked up on it and gave me something to link to.

here, we’ve done a whole series of things on the attention market (you can ignore those things about google).

bringing the vast research resources of the journal to bear, they cooked up a nice chart of things that demand our time these days. it’s worth a peek.

where i don’t necessarily agree is here:

This shift from passive to active consumption works against tightly scripted radio playlists. Yet another tastemaker — radio — is in the process of being marginalized.

barry’s a smart guy, but i think there’s some evidence that it’s not an active-vs-passive shift; it’s a stop-annoying-me-because-i-have-options shift.

posted by roj at 9:34 am  

2 Comments »

  1. They are the two sides of the same coin!

    People are tired of the advertising bombardment — hence the success of TiVo, HBO and XMSR — commercial free (or mostly in the case of XM).

    Technology now allows consumers to say “Screw you to the man” — but only if they have the money to afford it;

    Everyone else must sit thru pop up ads and commercials.

    Comment by Barry Ritholtz — February 18, 2004 @ 10:59 pm

  2. there’s definitely an economic barrier – you have to have money for a computer and a net connection to play in a p2p network – and you have to have money and a cd player to play a cd. i don’t mean to dismiss that limit, but anyone below that limit is generally ignored by the market players anyway.

    i think the “don’t annoy me” thing is going to get more and more dramatic as television keeps adding their garbage on top of the programs, as ad placements become more and more obvious in film, and such…

    as for popups, give the poor people a copy of mozilla :)

    Comment by roj — February 19, 2004 @ 12:34 pm

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