walmart, the good guys
i’m sure any faithful readers know i’m no fan of walmart, so it’s probably going to come as a bit of a surprise that i’m going to write something positive about the company.
How Many Lightbulbs Does it Take to Change the World? One. And You’re Looking At It. [fast company, 2006.09]In the next 12 months, starting with a major push this month, Wal-Mart wants to sell every one of its regular customers–100 million in all–one swirl bulb. In the process, Wal-Mart wants to change energy consumption in the United States, and energy consciousness, too. It also aims to change its own reputation, to use swirls to make clear how seriously Wal-Mart takes its new positioning as an environmental activist.
go smiley. changing 100 million lightbulbs (and the associated savings in energy and carbon emissions) is probably the best anti-terror news i’ve heard all year.