macrovision pays $96m for installshield
in a sort of follow up to the “what are they thinking?” what are they thinking?” post yesterday, i fumble my way into the news that macrovision is buying installshield.
“Our software developer customers have told us that they want seamless solutions that will allow them to price, package, protect, deliver, install and update their software, allowing them to focus on development and release of their products,” stated Bill Krepick, president and CEO of Macrovision.
so, for the analysts out there – does this mark a diversification strategy for macrovision? a recognition that their bread-and-butter drm market has a limited life, or is this company convinced that they can deliver on their promises to “eliminate piracy and unlicensed use” and “get paid every time”?