distributed mobile hecklebot
the independent is reporting that kids are text-messaging the movie business out of their expected summer blockbusters.
“The problem, they say, is teenagers who instant message their friends with their verdict on new films – sometimes while they are still in the cinema watching – and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.”
welcome to the era of the distributed moble hecklebot.
big media will never be the same…. and valenti will be even more dependent on the home-video market.