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Wednesday, December 28, 2005

drama in the theater?

i can’t take any credit for this one, but it’s a brilliant idea…

Read it here first: The Multiplex Under Siege [the big picture, barry ritholtz]

Here’s my gift to the theater owners: Before each movie, stage some guerilla theater. Roll a fake preview clip, and then 30 seconds into it, have an audience plant cell phone ring LOUDLY in the theater. Stop the clip, partially raise the house lights, and then put a spotlight on the offender. Have two ushers confront the guy out — he’s wearing makeup and a corny outfit (i.e, zoot suit), so it looks real campy — but have the goons drag him out, kicking and screaming. It should be both theatrical and real looking.

People would talk about this for months.

and i know just the right kind of people to do it….

when you’re ready, mr. multiplex, have your people call my people.

posted by roj at 1:26 pm