This site is currently broken

Thursday, August 26, 2004

purple is the new red

acording to the boston globe, teachers are ditching their red pens for purple.

Purple now ink color of choice for teachers [, august 24, 2004]

“The concept of purple as a replacement for red is a pretty good idea,” said Leatrice Eiseman, director of the Pantone Color Institute in Carlstadt, N.J., and author of five books on color. “You soften the blow of red. Red is a bit over-the-top in its aggression.”

i’m sticking with red; i’m famous for my “hemorrhaging paper” editing. just ask joi (i actually did a lot of those edits with a red pen…)

posted by roj at 8:59 pm